How to Identify Emerging Market Trends for Startups
Most founders can't tell an emerging market trend from a loud week on social media—and it costs them quarters.
Markets tend to rearrange themselves while everyone is busy watching the leader. A smaller player takes a category from the company that had owned it for years, remote work quietly redraws commercial real estate, and founders keep misjudging spaces that look empty until they are not. The writing gathered here follows those shifts and what they mean for anyone trying to read a market before committing to it.
articles Most founders can't tell an emerging market trend from a loud week on social media—and it costs them quarters.